I’ve spent a lot of this past summer looking at information accessibility. I work in two very different university departments (one focused on student technology use, and the other focused on sexual assault prevention/response) and both groups spend a substantial amount of time looking at how to make information as accessible as possible to the targeted population–in this case, students.
This discussion gets tricky when administrators are talking about youth–the ways that make information accessible and useable for people who are in an administrative age bracket can be totally different from the ways that students would choose to access this information. This becomes very important when we’re talking about things that have public health implications. The best pamphlets in the world are useless when no one reads them.
I would argue that this shows a really strong need to have (multiple!) members of your target population involved (at the very least) with discussions about information that’s targeted to them. This can be difficult. For example, undergraduate students do not typically have the public health training needed to analyze population-level effects of a marketing campaign.